EXPERIENCE

Advanced Recovery Systems | Maitland, FL | Vice President of Business Development & Branding | January 2014 - Present 
The Recovery Village | Umatilla, FL | National Director of Business Development and Marketing | February 2013 - January 2014

• Promoted to Corporate position with Advanced Recovery Systems to oversee all business development and marketing responsibilities on a national level for parent organization and all ARS-owned facilities

• Responsible for integrating marketing, operations and financial knowledge to achieve organizational goals 
• Actively involved in potential mergers and acquisitions for ARS, identifying prospective profitable locations while adding to the service lines available in ARS’ brand portfolio
• Speaks nationally on behalf of Advanced Recovery Systems and all ARS facilities
• Oversees all business development and marketing department staff as well as third party vendor contracts
• Manages brand development and implementation through website design, direct marketing campaigns, advertisement placements and social media strategies
• Achieved a 97% census within six months of operation at The Recovery Village
• Coordinates thoughtful relationship development with clinical and medical providers, community organizations, judicial, legal and law enforcement agencies
• Plans, presents, and participates in behavioral health industry conferences and networking events throughout the United States
• Receives and responds to incoming inquiries from referral sources and potential clients
• Integrates and maintains CRM database documenting marketing strategies, client and professional leads, call objectives, and follow-ups
• Developed and maintains alumni aftercare app and alumni program
• Oversees negotiations and credentialing process to become an EAP provider for local Healthcare Corporations

UF&Shands Florida Recovery Center | Gainesville, FL | Referral Relations Manager | March 2012 - February 2013

• Responsible for fostering initial and repeat business for new service line partnership with Orlando Health
• Reached corporate patient census goals within four months of program opening
• Helped to fill all available beds at the Eating Disorder Recovery Center
• Exceeded goals for in person, one-on-one visits and admissions
• Helped to identify and target areas for growth within market

McKenna Walsh Coaching and Professional Management LLC | Winter Park, FL | Owner & Chief Executive Officer | August 2012 - August 2014

• Opened full-service Professional Management and Mentoring business
• Received National Media attention both digitally and in print within one month of opening
• Facilitated profitable operations through realization of long-term business plan goals over a six-week period
• National brand development and strategic implementation in various mediums
• Create highly customized, strategic client plans to over 125 individual clients annually across the United States

H.O.P.E.- Helping Other People Eat | Orlando, FL | Founder/President, 2001 - Present

• Founder of 501(c)3 non-profit organization focusing on the prevention, awareness and treatment of eating disorders
• Personally spoken to more than 85,000 people, and millions more through national media outlets, about eating disorders prevention, awareness, education and treatment
• Funded the collaboration of local treatment providers to create the Eating Disorder Current Concepts DVD, website and mobile app available for download in iTunes and GooglePlay
• Created Get R.E.A.L. – Realistic Expectations and Attitudes for Life; a program that was distributed to over 12,000 schools, legislative offices, hospitals and treatment centers from 2010-2011
• Established the Great Jeans Giveaway and the Blue Jeans for True Genes Campaign – a jeans drive that has collected over 20,000 pair of jeans and distributed them to over 40 organizations worldwide

National Eating Disorders Association | Seattle, WA
National Board Member, 2011- present
National Junior Board Inaugural Chairwoman, 2007 - 2011
Member, 2001- Present

• Oversaw the development of the National Junior Board by establishing specific projects, as well as promoting the expansion of the Board
• Local and Regional Coordinator of National Eating Disorder Awareness Week since 2003
• Coordinated numerous fundraisers throughout the year at various locations around the country
• Assists in development of strategic plan for the organization
• Local NEDA Walk Coordinator
• NEDA Network Member

Miss America's Outstanding Teen, Orlando, FL
Director of Communications, May 2008 - August 2009

• Responsible for coordinating press on local, state and national levels; all public relations and press releases for the organization, the titleholder, events and sponsors; and maintaining close relations with trade publications
• Coordinated sponsorship and event fundraising for designated events throughout the year
• Assisted with organizing travel arrangements and appearances for titleholder
• Responsible for achieving weekly sales goals and managing organization’s website content

Miss Florida Scholarship Organization, Miami, FL
Miss Florida 2006, July 2006 - June 2007

• Traveled over 80,000 miles completing over 250 contracted appearances in one year speaking, volunteering and promoting the Miss Florida Organization focusing on increasing sponsorships and encouraging partnerships

 
Allison Kreiger, Inc.
Independent Contractor/ Freelance Work

• Hosted over 75 events including award ceremonies, TV shows and competitions
• National television special guest appearances include Huff Post Live, FOX News' Hannity and Colmes, The Big Story with John Gibson, PBS's Emotional Life and Lifetime Television's Balancing Act
• Contributing editor for Dove's Digital Channel hosted on MSN.com and featured blogger for PBS as well as Tri Delta's Fat Talk Free Initiative
• Independently contracted spokesperson for businesses and organizations

HONORS AND AWARDS    

• 2015 Women Who Mean Business Nominee - Orlando Business Journal
• Changing Minds Award 2013 – Pasco Mental Health Foundation
• Community Leadership Award 2012- WOAMTEC
• Inspirational Award 2010 - Orlando Woman Newspaper
• Woman to Watch 2009 - Orlando Woman Newspaper
• Youth Advocate of the Year 2008 - awarded by the National Eating Disorders Association
• Young Emerging Leader 2008 - Women's Executive Council
• Young Woman of Distinction 2007 - Awarded by the Girl Scouts of Citrus Council
• Miss Florida 2006 and Overall Interview Award Winner
• Recipient of the Miss Florida and Miss America Community Service Award 2006
• Right Decisions, Right Now - Florida Spokesperson 2006-2007
• eWomen Network, International Femtor Award Finalist 2006

PROFESSIONAL & COMMUNITY MEMBERSHIPS

• National Eating Disorder Association – National Board Member; Founding Chair of National Junior Board
• Eating Disorder Network of Central Florida – Board Member; Community Projects Committee Member
• International Association of Eating Disorder Professionals – Local Board Member
• Orange County Drug Free Coalition – Treatment, Addition & Disability Committee 
• The Forever's Foundation - Founder & President
• Central Florida Council for Florida House - Member
• Women on a Mission to Earn Commission (WOAMTEC) – Member; Past Chapter Director

EDUCATION
Florida A&M University College of Law | Orlando, Florida
Juris Doctorate | Cum Laude Graduate | May 2012

• FAMU Law Review, Business Managing Editor
• Dean's List, Spring 2010 & Spring 2011
• Book Award, Legal Methods
• Book Award, Interviewing, Counseling and Negotiations
• Phi Alpha Delta
• Women's Law Caucus

Connecticut School of Broadcasting | Tampa, Florida
Specialization in Broadcasting | Highest Honors | May 2008

University of Florida | Gainesville, Florida
Bachelor of Science in Public Relations | Cum Laude Graduate | May 2006

• Student Government Senator
• Spirit of Susan B. Anthony Award 2005 - University of Florida, Division of Student Affairs
• Phi Eta Sigma, Alpha Lambda Delta, National Society of Collegiate Scholars, Omicron Delta Kappa, Mortar Board
• Delta Delta Delta
• Gatorettes, Team Captain 2003-2005

SPECIAL SKILLS
     PowerPoint, Excel, Microsoft Word, HTML, Final Cut Pro, Photoshop